Who are we?

We’re a fresh perspective. We’re enablers. We’re your key to optimisation. Our mission is to guide you and your team towards realising your true performance potential. What we offer you is our expertise, our energy and our passion. What you’ll get is up to you, but our clients will tell you to expect a more harmonious workplace, a stronger brand, more efficient processes and, ultimately, financial growth.

Since 2008, I’ve worked across several sectors coaching leaders, developing top-performing teams, and delivering high-impact workshops.

Helena Smuts


I started my career in the Pharmaceutical industry in 2008 but soon discovered that my true passion is helping people to awaken their inner power. After training as a Life Coach, I found that my particular strength is helping clients gain clarity about their present circumstances and future goals.

Avril Reitz​


I was a Medical Representative for 8 years at a top Medical Equipment company. During this time I discovered my passion for helping people and providing them with the best training possible.

Janine Henning


I have worked in various industries, however, back in 2012 I discovered a world of unlimited growth by investing in my own emotional intelligence by changing careers and becoming a personal growth Facilitator.

Karen van Wyk

Guiding Action Accredited Facilitator

At Credo, my role is to use the Enneagram profiling tools and insights to create that self-awareness and challenge individuals and teams to take the steps towards their own greatness.

Rebecca Stürmer

Enneagram Practitioner & Coach




Continuous Growth

We continuously grow through personal and professional development.

High Impact

We deliver with high impact and energy

Exceptional Value

Offering exceptional value is the only way we deliver a service, internally and externally.


Professional with a touch of lightness in who we are.

Taking Action

We get shit done.

Credo Growth in the media

It's a Sher thing

Q & A with Helene Smuts

Newzroom Afrika

Stress management during Covid 19


#WomensMonth: Build the best team by embracing gender equality

It's a Sher thing

Women in Leadership

Newzroom Afrika

Women in Leadership


Women in Leadership

It's a Sher thing

Women’s Strength in Leadership

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